Sales Representation Agreement Template

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A sales representation agreement template is a legal document that outlines the terms and conditions of a business relationship between a company (principal) and an individual or entity (sales representative) who will be responsible for promoting and selling the company’s products or services. This template serves as a contract that protects the interests of both parties involved.

Key Elements of a Sales Representation Agreement Template

Free Sales Representative Contract - Rocket Lawyer
Free Sales Representative Contract – Rocket Lawyer

A well-crafted sales representation agreement template should include the following essential elements:

1. Parties to the Agreement

Identify the Principal: Clearly state the name and legal status of the company (principal) entering into the agreement.

  • Identify the Sales Representative: Specify the name and legal status of the individual or entity (sales representative) who will be acting on behalf of the principal.

  • 2. Territory

  • Define the Geographic Area: Clearly delineate the specific territories or regions where the sales representative will be authorized to operate and solicit business on behalf of the principal.
  • 3. Term of the Agreement

  • Specify the Duration: Indicate the start date and duration of the agreement, whether it’s a fixed term or terminable at will.
  • 4. Products or Services

  • List the Offerings: Clearly define the specific products or services that the sales representative will be authorized to sell or promote.
  • 5. Sales Representative’s Duties and Responsibilities

  • Outline Obligations: Specify the sales representative’s duties, such as prospecting for new clients, negotiating sales, providing customer service, and complying with the principal’s policies and procedures.
  • 6. Commission Structure

  • Detail Compensation: Clearly outline the commission structure, including the percentage of sales or other compensation methods that will be paid to the sales representative.
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    7. Expenses

  • Reimbursement: Specify the expenses that the principal will reimburse to the sales representative, such as travel costs, marketing expenses, and other business-related expenses.
  • 8. Confidentiality

  • Protect Proprietary Information: Include a confidentiality clause to protect the principal’s proprietary information and trade secrets.
  • 9. Termination

  • Grounds for Termination: Specify the circumstances under which either party can terminate the agreement, such as breach of contract or material default.
  • 10. Governing Law and Dispute Resolution

  • Choose Jurisdiction: Specify the governing law that will apply to the agreement and the jurisdiction where disputes will be resolved.
  • Design Elements for a Professional Sales Representation Agreement Template

    To create a sales representation agreement template that conveys professionalism and trust, consider the following design elements:

    Clear and Concise Language: Use plain, straightforward language that is easy to understand. Avoid legal jargon that may confuse the parties involved.

  • Consistent Formatting: Maintain consistent formatting throughout the document, using headings, bullet points, and numbering to improve readability.
  • Professional Layout: Choose a professional font and layout that enhances the overall appearance of the template.
  • Use of White Space: Incorporate white space to improve readability and create a visually appealing document.
  • Legal Disclaimer: Include a legal disclaimer at the end of the template to indicate that the document is a template and should be reviewed by an attorney before signing.

  • By carefully considering these elements, you can create a sales representation agreement template that is both professional and legally sound.